As we know that we are living in an advanced digital period where digital marketing is the most preferred way to promote anything. If you are thinking to eliminate your business stationery, maybe you should think again about your decision.
Everything we do is digital nowadays and you also know that an ordinary office-going individual receives more than 100 emails per day. Let’s say if you want to thank your client, would it be a good way to send an email thanking them? Or better to hand over a little slip with a thank you note written on it?
However, if you are starting your business and thinking of having stationery, I would say you have taken a good decision and for that, you can hire a professional to get the best stationery design you want.
On the other hand, some companies want their monthly cost to be reduced and they might think of eliminating stationary from their budget. Eliminating your office stationery may help you reduce your cost at the time but it can cost you long term.
The main reason that you should have your stationery is that it is easy to use. You don’t know anything that when you might meet your new client. So, what do you think about having a business card with you and you can quickly give information about your organization?
Stationery design is an important factor that how you want it to look like while thinking of having stationery for your business and it includes all your paper objects like envelopes, business cards, letterheads, etc. You can represent your organization through your stationery if you have an organization name or your brand name.
Importance of stationery in business
If you want to be aware of the importance of stationery design then hold on and learn about how beneficial it can be.
- It can be used for marketing purposes. As you know brochures are also included in the stationery and everybody has seen those brochures being handed to them. Why do they give you those brochures? Obviously for the advertisement of their brand or whatever organization they are working for or it contains information about their company. Since they print their logo on every stationery item.
- You can show professionalism by creating a custom stationery design. It gives a great impression to your clients and shows them that you are serious about what you are doing. As we know many people do not consider having stationery. So, it can be your chance to stand out from others. It can also enhance your visibility and you can gain the trust of your audience.
- It can help you maintain a good image and it starts internally. For example, if someone new is joining your company and every newcomer receives a welcome package which can only be a pen or a notebook, it doesn’t matter. It represents you as a company that values your employees as well. They will brag about it and will be proud to be a part of you.
- It can boost your image as well. If it is showing the culture or environment or what your values are. I would say that the right representation is the key factor. For instance, if you are a business agency your personalized stationery should be professional with decent colors and font size, vibrant colors with a childish look would be inappropriate for representing a business agency.
- During the stationery design process, you should always keep one thing in mind: do not forget to put the important information about your company like your contact, email address, name, etc.
Significant stationery for business
Every office needs an envelope because if you want to send important documents to your client what would you do? You need an envelope for that. You can also customize your envelopes so that you can recognize them among many others. It can make your work easy and can save your time as well.
It is one of the important business stationery because as a businessman, you never know when you are going to meet your new client so it’s better to keep your business card always with you in every situation.
You can advertise your brand for free if people are using a pen with a logo of your company on it. You can provide it as a welcoming gesture for your new employees and they will be honored to be a part of your company.
You can include customized notebooks in your stationery items and can give them to your customers to advertise your brand or company. For instance, if you are giving a notebook with a logo on it to your clients, your book will be in sight for sure and if they are not using it themselves then they could give it to another person, and that way your brand can be advertised more.